Gan Song
Gan Song is a brand visual identity created for a specialty brand from the Mayang area of China. The design is inspired by the local landscape and Miao culture. Fine lines of varied thickness form the shape of the mountains and of the Jinjiang River. A smiling girl in Miao dress represents harvest and hope. The identity is applied to brochures, cards, envelopes, packaging and outdoor advertising, with foil printing, embossing, laser cutting and gilding. All patterns are vectorized, so the identity can be printed at any size.
Gan Song Brand Visual by Biwei Zhu was highlighted as a creative example of communication design by the A' Design Award & Competition. Gan Song Brand Visual earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize which celebrates exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
