Huong Incense
Huong is a branding and packaging project for a contemporary Vietnamese incense brand. The design reinterprets ancestor worship as a calm sensory ritual for younger generations. Colors follow the Five Elements, and the packaging structure is derived from the Six Harmonies and the traditional three compartment house. The set includes a hexagonal master box, six inner incense boxes, two incense holders and printed materials. A companion website named Gap extends the same visual system, allowing visitors to interact with ancestral silhouettes formed from their own shadow.
Huong Incense Branding and Packaging by HUY NGUYEN TRAN was identified as a grand example of communication design by the A' Design Award. Huong Incense Branding and Packaging received the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is an international, meritocratic, just and fair design award that rewards excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
