Globally Made in Egypt
Samsung's latest campaign blends national pride, sports excellence, and advanced technology to reaffirm its leadership in television innovation. Featuring Ahmed El Gendy, it highlights speed, precision, and quality, traits shared by elite athletes and Samsung’s AI powered TV. With dynamic visuals and immersive storytelling, the campaign showcases El Gendy and Samsung’s commitment to excellence. Globally Made in Egypt, it reflects world class performance and redefines the viewing experience.
Globally Made in Egypt Branding Campaign by Moataz Mohamed was recognized as a creative illustration of communication design by the A' Design Awards. Globally Made in Egypt Branding Campaign won the Iron A' Design Award in Advertising, Marketing and Communication Design in 2025. The A' Advertising, Marketing and Communication Design Award is an international, meritocratic, just and fair design accolade which celebrates excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
