CyP
Cyp approached the studio seeking a novel graphic identity alternative that would refresh their brand's appearance, establishing a more personalized yet distinctive identity that reflected their new presence and approach in their industry. The end design represents the company's primary service and product offerings while conveying a sense of security and reliability. The concept is influenced by the principles of Yin-Yang, which represent the interplay of opposing forces, and captures the duality of Cyp's main product lines, which simultaneously balance and complement each other.
CyP Corporate Identity by Pablo Prada Granada has been identified as an innovative example of communication design by the A' Design Awards. CyP Corporate Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design recognition program that honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
