Journey to Fun
Queensland Children's Hospital needed to enhance their Entertainment Precinct’s branded identity; facilitate a joyful experience within that distracts families from illness; and improve its wayfinding for locating services. The designer addressed this through uniquely incorporating playground games into wayfinding. The visual design complements integrates architecture and environment. The co-design and interdisciplinary approach with stakeholders, key to the project success, is also unique.
Journey to Fun Playful Hospital Wayfinding by Children's Hospital Wayfinding Team has been recognized as an outstanding example of communication design by the A' Design Awards. Journey to Fun Playful Hospital Wayfinding was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition that recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
