Createar
Createar is an innovative brand of hearing aids in China. The logo design takes the initial letter C of the brand name as the creative idea. The capital letter C is abstracted as a shape of one hearing aid, and its negative shape is the contour of a lark. The logo was inspired by the lark, conveys the concept of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark. The logo graphic combines the curve of a lark, a hearing aid product and an ear to form the design, which delivers the brand's wish.
Createar Brand Design by China Heyday Culture was identified as a grand example of communication design by the A' Design Awards. Createar Brand Design won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design recognition program which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
