Ranger
Ranger is a visual identity created for a hotel that serves young travellers. The identity compares each guest to a ranger, a character known from fantasy stories. A ranger mask is used as the main creative element, and a series of ranger equipment symbols is derived from it. The symbols are applied to office supplies and hotel supplies in standard sizes, and they are also used for items that invite guests to interact. The logo is printed with laser foil stamping, so the surface shows a changing shine when viewed from different angles.
Ranger Visual Identity by WEIWEI ZHANG has been highlighted as an innovative example of communication design by the A' Design Award & Competition. Ranger Visual Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design prize which honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
