Xing Yun Shu
Xing Yun Shu is a brand identity created for a dessert producer. The design conveys the idea of luck found in traditional Chinese culture through a new visual language. Abstract figures built from compact points, lines and planes replace complex traditional Chinese patterns, and the simplified forms still carry the meaning of good fortune. A festive pairing of red and green is combined with Chinese characters to give the tradition a fresh appearance. The intention is to build a warm and positive feeling toward the dessert brand.
Xing Yun Shu Dessert by Bingying Liu has been highlighted as a grand representation of communication design by the A' Design Award & Competition. Xing Yun Shu Dessert was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design competition that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
