Q Sky
Q Sky Pilates is a brand identity created for a Pilates studio. The letter Q is drawn as a bird flying freely in the sky, linking the studio name to a feeling of lightness, freedom and relaxation. The single letter works as an independent graphic, and the same letter stays consistent with the type used for the full brand name. The identity is applied to space signage, sportswear, water cups and membership cards, produced with digital printing, silk screen printing and embroidery. Colour accuracy on each material was carefully controlled.
Q Sky Brand Identity by Yang Yuanyuan was identified as an innovative example of communication design by the A' Design Awards. Q Sky Brand Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade which celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
