Lenza Lenzy Branding
Lenza Lenzy is a brand design and visual identity program created for a clothes clinic, a service dedicated to the care and repair of garments. The identity was built in layered stages, beginning with the brand name and the brand story and continuing through a brand book, a logo guideline, a visual identity book, interior decoration, motion graphics and advertising. Paper, fabric, wood, stickers, offset printing and digital printing were used. Research into the way clinics operate guided the core idea, because no comparable clothes clinic existed before.
Lenza Lenzy Branding Brand Design by Iman Alemozaffar was selected as an innovative illustration of communication design by the A' Design Awards. Lenza Lenzy Branding Brand Design was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design recognition program which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
