Free
Free is a brand identity created for a sanitary napkin brand. The logotype is refreshed with a slightly raised letter F, which conveys a young and optimistic attitude. The two letter e forms are drawn as one continuous brush stroke and linked together. This joined pair is extracted from the logo and used as an auxiliary graphic, applied to business cards, badges, document bags, express boxes and canvas bags. The dynamic line expresses freedom and self-expression. A visual specification system keeps the identity consistent and extensible across online and offline channels.
Free Brand Identity by Guangzhou Ruoyuchen Technology Co., Ltd. was selected as an exceptional example of communication design by the A' Design Award. Free Brand Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
