Xphere
Xphere is a corporate identity design created for the brand Rongxing. The name Xphere is derived from the Chinese brand name Rongxing, which means prosperous sphere. The identity joins the meaning of the Chinese name with the English name in one visual language. The mark is inspired by the shapes of a star, and a matching cut is applied to both the English and the Chinese logo marks. Bold colors and strong visuals highlight the high-end product line. Printed items use matte heavy paper, and the business card and the thank you card carry an embossed logo.
Xphere Corporate Identity Rebranding by Xiner Zheng was highlighted as an innovative representation of communication design by the A' Design Award & Competition. Xphere Corporate Identity Rebranding earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design recognition program that recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
