LEZAI Dental Clinic

Lezai Dental Clinic is a logo and brand identity created for a dental clinic. The design uses positive and negative shapes to form a single visual symbol. Long and short straight lines combined with a circle outline adults and children holding hands in a ring. The negative shape at the center takes the form of a tooth. Low saturation colors give a relaxed and warm feeling and support an image of security, joy and professionalism. The logo is drawn in vector format for printed and digital media of different sizes, and a brand guidelines manual supports consistent use.

LEZAI Dental Clinic Logo and Brand Identity by Guangzhou Cheung Ying Design Co., Ltd. was highlighted as an innovative representation of communication design by the A' Design Awards. LEZAI Dental Clinic Logo and Brand Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design prize which celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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