C-MAX Branding Identity
C-MAX Branding Identity is a visual identity program created for a technology company working in cloud computing and big data. The logo joins the letters CMAX with common code symbols, including angle brackets, a dash and an arrow, which stand for calculation and the ordered movement of data. Black expresses precision, while colorful auxiliary graphics suggest a bright world built with technology. The identity is applied to business cards, work cards, notebooks and canvas bags, using four-color printing and UV glazing.
C-MAX Branding Identity Visual Upgrade by Guangzhou Ruoyuchen Technology Co., Ltd. was highlighted as an exceptional illustration of communication design by the A' Design Award. C-MAX Branding Identity Visual Upgrade won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize that recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
