Statice
Statice is a Berlin-based company that offers a data anonymization solution for the development of privacy-compliant technologies. In this project, dynamic design and vivid colors conveyed an impressive visual identity system. The conversion of the two "D" (original data to synthetic data) constitutes the brand name "S", which leads to useful and unique visual features. The eye-catching colors not only from "statice (Sea lavenders)" also a color directly reflects the brand's identity and builds trust, further highlight the brand's image.
Statice Visual Identity Design by Jia Cheng was selected as an innovative illustration of communication design by the A' Design Awards. Statice Visual Identity Design won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design prize that celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
