Use It
Use What Moves You is an outdoor advertising campaign created for Bazar Metro, the official store of the Santiago de Chile Metro. The store sells products such as t-shirts, mugs, bottles and cups. The campaign is displayed inside the subway, where many passengers travel every day. The concept plays with the verb to use, inviting daily riders to use Metro products in ordinary life. Each image shows a person with a Metro item in a calm everyday situation. The campaign was produced with photography and digital image editing.
Use It Outdoor Campaign by Pancho González has been selected as a grand example of communication design by the A' Design Award. Use It Outdoor Campaign received the Iron A' Design Award in Advertising, Marketing and Communication Design in 2020. The A' Advertising, Marketing and Communication Design Award is an international, juried, academic and meritocratic design recognition program that recognizes superior design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
