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Women of Wonder University Brand Identity

Women of Wonder University

Women of Wonder University is a brand identity created for a twelve week course that prepares women for future work and life balance. The identity joins the first letters of Women of Wonder into the short word WoW, set in bold lettering. Pink stands for femininity and opportunity, light blue for openness and perspective, and dark blue for trust and knowledge. The colored logo is used on white backgrounds, while a white logo is used on bright backgrounds. The design gives the platform high visibility and energy.

Women of Wonder University Brand Identity by Salvita Bingelyte has been identified as an innovative representation of communication design by the A' Design Awards. Women of Wonder University Brand Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design award that recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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