Anastasia Krylova & Maria Tvardovskaya-Russian Design Pavilion Program of Design Events

At Design Interviews

(Excerpt) Interview with Anastasia Krylova & Maria Tvardovskaya : Frank Scott: What is the main principle, idea and inspiration behind your design?. Anastasia Krylova & Maria Tvardovskaya : Being design consultant and organizers, we are focused on the quality of our services: communication, meeting the clients needs, PR and mutual development of ourselves and our clients. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Anastasia Krylova & Maria Tvardovskaya : Our main focus was to make our project known in the world design society, to make professionals in design know about the existance of Russian designers and their potential. Fortunately, Western press and buyers started to show interest in our designers and our project is highly evaluated by Silver A'Design Award 2013-2014. .Frank Scott: What are your future plans for this award winning design?. Anastasia Krylova & Maria Tvardovskaya : We are thinking of making this project more commercial as so far we were investing our skills and time in its promotion. So we are considering various options in terms of its development but on a new level. .Frank Scott: How long did it take you to design this particular concept?. Anastasia Krylova & Maria Tvardovskaya : We have been working on RDP project and its exhibitions since 2012 and about 1,5 years on the RUB DESIGN book. Now we are promoting the book and posting in to the European producers and attract more attention to our designers and find the producers. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Anastasia Krylova & Maria Tvardovskaya : We were interested in international co-operation as the economy became global and we can recommend the best designers to the best world producers so everybody benefit from their performance and collaboration. It's funny, but even local productions don't know where and how to find good and professional designers or pay fair enough for their work as it is still considers as decorative one from time to time. Thus, we have studied the approaches of different countries in terms of design development and almost in all of the countries where design exists, it plays a significant role in economy, also it is supported by the governmental organizations. There are design centers, design councils that push the local design industry and creates favorable conditions for designers in their growth. Unfortunately, in Russia we still have the oil economy and production is not developed after Perestroika ruined it. That is why, design even does not exist as the economic sector, nor we have and body to promote Russian design abroad (only heavy or military industry and culture). So our idea was to start with some efforts like exhibitions and the book that we could afford ourselves in the conditions of no sponsorship. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Anastasia Krylova & Maria Tvardovskaya : Our project is partly supported by other producers wishing to promote their products within Russian designers (clothes, accessories etc). Also, we are staring to attract the Russian producers of materials (for example, Expromt company which produces products from DuPont TM Corian. They use Russian designs to show the opportunities and qualities of their production and materials via exhibiting new designs. So we are aiming for further growth and new business contacts to make an independent project, alternative to a design center. .Frank Scott: What made you design this particular type of work?. Anastasia Krylova & Maria Tvardovskaya : Our background in art and design curator work (Anastasia) and in international education consultancy in design field (Maria) forced us to make something useful and unique. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Anastasia Krylova & Maria Tvardovskaya : We are influenced by the history of our country, big artists and engineers, by our culture and and heros. We would like today's Russia is known and respectful for its clever and creative minds, not only for its resources. Kalashnikov, Mendeleev, Lomonosov, Gagarin, Diaghilev are only the few to be proud of and to equal. .Frank Scott: Who is the target customer for his design?. Anastasia Krylova & Maria Tvardovskaya : We are offering different services: education consultancy for students and professionals to improve the skills abroad in the leading design schools, then design promotion (exhibitions, presentations, books& catalogues, contests) - which connects design students, graduates, professionals with leading media sources for better recognition and with producers for possible cooperation. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Anastasia Krylova & Maria Tvardovskaya : We are the only so far who promotes Russian design on international level trying to put together PR in media, producers and designers, designers and distributors or the final buyers. .Frank Scott: How d.[ End of Excerpt: Read complete interview with Anastasia Krylova & Maria Tvardovskaya on Russian Design Pavilion Program of Design Events at design-interviews.com ]

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